Program of Studies » Marketing

Marketing

 
Marketing
 
 

MARKETING is a competency-based Career & Technical Education program offered at Milford High School & Applied Technology Center. To earn completer status in this program, students must pass both Marketing I and Marketing II with a grade of “C” or better. Students may earn Third-Party Industry-Validated Certificates and Credentials by passing exams administered to all program completers.
 
 
 
Marketing I  1761 
1 Credit  Grades: 9-12
In this course students will learn the introductory skills needed to understand the world of Marketing. Students will learn purchasing, sales promotion, economics, distribution, pricing, risk management, the marketing mix, market research, and how to design a marketing plan. Knowledge will be applied through a broad variety of case studies and hands-on projects.
Expectation: Self-Directed Learner
 
 
Marketing II  1762 
1 Credit  Grades:10-12
Students will further their marketing knowledge and explore more in depth marketing concepts through practical experiences, marketing research, case studies, and self-directed projects. Topics include finance, entrepreneurship and career development. Student will be exposed to marketing experiences that will reinforce learned skills and competencies such as business management, leadership, administration and operations.
Expectation: Self-Directed Learner Prerequisite: Completion of Marketing I with a grade of “C” or better.

Students in the Marketing program are strongly encouraged to be active participants in the MHS Chapter of FBLA (Future Busi-ness Leaders of America). FBLA prepares students interested in careers in the business world by developing the essential skills of leadership.
 
 
Marketing III  1763 
1 Credit  Grades: 10-12
Students will further their marketing knowledge and explore concepts specific to particular industries such as retail, broadcast media, sporting events, and entertainment. This class is based on experiential learning while providing authentic learning experiences. Work Based Learning opportunities will be made available to all students in this course. Guest speakers from industry, job shadowing and company tours will be part of the experience. Paid or unpaid internship opportunities will be available for advanced students who are ready to engage out in industry. Through these job shadows, internships, professional development, and guest speakers, students have the opportunity to interact with industry specific people who can assist in the student’s career path. Each student will also have the opportunity to earn retail industry certification through the National Retail Federation. Students will also be encouraged to join the student business or ganization, Future Business Leaders of America. Core objectives will revolve around career readiness and employability skills in the field of marketing.
Expectation: Self-Directed Learner
Prerequisite: Completion of Marketing II with a grade of “C” or better.
 
Articulation Agreement: Successful completion of 2 course sequence results in college credits at SNHU (credits may be only used at SNHU).