Marketing
MARKETING is a competency-based Career & Technical Education program offered at Milford High School & Applied Technology Center. To earn completer status in this program, students must pass Marketing I, Marketing II and the Entrepreneurship Capstone with a grade of “C” or better. Students may earn Third-Party Industry-Validated Certificates and Credentials by passing exams administered to all program completers.
Introductory Course for this Pathway |
Business Essentials 1415
1 Credit Grade 9
Come and sample the Business, Accounting, and Marketing programs! This high-level, fast-paced, introductory course develops students’ understanding of business fundamentals with learnings structured around timely, real-world, case studies and examples. Students will gain the foundational skills needed in business, accounting, and marketing to allow them to be successful no matter which courses they choose to dive deeper into throughout their high school career.
Course skills: time management, self-directed, teamwork, communication
Prerequisite: None
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Marketing I 1761
1 Credit Grades 10-12
In this course students will learn the introductory skills needed to understand the world of Marketing. Students will learn about purchasing, sales promotion, distribution, pricing, the marketing mix, market research, and how to design a marketing plan. Knowledge will be applied through a broad variety of activities and hands-on projects.
Marketing II 1762
1 Credit Grades 10-12
Students will further their marketing knowledge and explore more in depth marketing concepts through practical experiences, marketing research, case studies, and self-directed projects. Topics include product development, marketing research, and marketing campaign creation. Students will engage in project-based learning and be exposed to marketing experiences such as working with local businesses in helping them to develop new marketing strategies.
Prerequisite: Completion of Marketing I with a grade of “C” or better.
Articulation Agreement - successful completion of 2 course sequence results in college credits at Keene State College (may only be used at KSC).
Entrepreneurship Capstone: Recognizing Business Opportunities 1488
1 Credit Grades 11-12
Students in this class will explore industry trends as they relate to current world events. During this time they will apply the roles and responsibilities of leadership within teams. Students will develop a business proposal for local business partners using business best practices and applying core competencies, along with emphasizing employability skills. Students will learn through project-based learning by bringing their business proposal to life, and working with industry partners to create an authentic real-world work environment. This course will offer each student the opportunity to earn industry recognized credentials through HubSpot. This is the third course in the business or marketing pathway.
*Students completing Marketing 3, during the 23/24 school year, with a grade of C+ or better are also eligible to take this class.
*Students completing Marketing 3, during the 23/24 school year, with a grade of C+ or better are also eligible to take this class.
Prerequisite: Completion of Marketing II or Business II with a grade of “C+” or better.
Articulation Agreement: Successful completion (“B” or better) of Marketing I & II results in college credits at Keene State College (credits may be only used at KSC).
Students in the Marketing program are strongly encouraged to be active participants in the MHS Chapter of FBLA (Future Business Leaders of America). FBLA prepares students interested in careers in the business world by developing the essential skills of leadership.
CTE Articulation Agreement possible for Keene State College bound students : Keene State College will award college credits for CTE program completers who attend Keene State College. Students must earn a "B" average. Please use the link above to pursue this credit with Keene State College.
CTE Work Based Learning
1/2 Credit*
1 Credit*
Grades: 11 - 12
Work-Based Learning (WBL) provides advanced CTE students the opportunity to learn about the world of work. Students will develop and enhance essential 21st century workforce skills to become industry-ready. CTE WBL empowers students with real work experience, under the supervision of an approved work-site mentor, and the guidance of their CTE instructor. Advanced CTE classwork is meant to supplement and complement this WBL experience, therefore it is expected that students will attend CTE class when scheduled and complete all work as assigned. Credit will be awarded based on satisfactory evaluations from their site supervisor, participation in seminars, completion of related assignments & the number of verified WBL hours. The student is expected to meet with the Career Development Specialist regularly during TASC to review work performance goals, timesheets, journal entries, and capstone project. Students will be required to present their approved capstone project to a panel of mentors, Career Development Specialist, and partnering CTE instructor for final evaluation.
Requirements:
Expectation: Self Directed Learner, Complex Thinker, Community Contributor, Quality Producer
Prerequisites:
Credit:
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Qualifies for NH Scholars Awards College Credit