Program of Studies 2023-2024 » Marketing


MARKETING  is a competency-based Career & Technical Education program offered at Milford High School & Applied Technology Center. To earn completer status in this program, students must pass Marketing I, Marketing II and Marketing II with a grade of “C” or better.  Students may earn Third-Party Industry-Validated Certificates and Credentials by passing exams administered to all program completers.  
Introductory Course for this Pathway
Business Essentials                    1415  
1 Credit                Grade 9
Come and sample the Business, Accounting, and Marketing programs! This high-level, fast-paced, introductory course develops students’ understanding of business fundamentals with learnings structured around timely, real-world, case studies and examples. Students will gain the foundational skills needed in business, accounting, and marketing to allow them to be successful no matter which courses they choose to dive deeper into throughout their high school career.
Course skills: time management, self-directed, teamwork, communication
Prerequisite: None 
Marketing  I (Std.)                              1761    
1 Credit               Grades  10-12
In this course students will learn the introductory skills needed to understand the world of Marketing. Students will learn about purchasing, sales promotion, economics, distribution, pricing, risk management, the marketing mix, market research, and how to design a marketing plan. Knowledge will be applied through a broad variety of case studies and hands-on projects.
Contracts for Honors level credit are available and will require students to pursue an independent research project.  
Marketing  II (Std.)                              1762   
1 Credit               Grades  10-12
Students will further their marketing knowledge and explore more in depth marketing concepts through practical experiences, marketing research, case studies, and self-directed projects. Topics include finance, entrepreneurship, and career development. Students will be exposed to marketing experiences that will reinforce learned skills and competencies such as business management, leadership, administration and operations.
Contracts for Honors level credit are available and will require students to pursue an independent research project. 
Prerequisite:  Completion of Marketing I with a grade of “C” or better.
Articulation Agreement - successful completion of 2 course sequence results in college credits at Keene State College (may only be used at KSC). 




Marketing III (Std.)                                   1763     
1 Credit               Grades 10-12
Students will further their marketing knowledge and explore concepts specific to particular industries such as retail, broadcast media, sports, and entertainment. This class is based on experiential learning while providing authentic learning experiences. Guest speakers from industry, collaboration with local businesses, and company tours will be part of the experience. Each student will also have the opportunity to earn retail industry certification through the National Retail Federation. Students will also be encouraged to join the student business organization, Future Business Leaders of America. Core objectives will revolve around career readiness and employability skills in the field of marketing. 
Contracts for Honors level credit are available and will require students to pursue an independent research project.
Prerequisite:  Completion of Marketing II with a grade of “C” or better
Articulation Agreement:  Successful completion (“B” or better) of Marketing I & II results in college credits at Keene State College (credits may be only used at KSC).  
**23-24 Will be the last year this course will be offered.  The Marketing pathway will be modified in 24-25.
Students in the Marketing program are strongly encouraged to be active participants in the MHS Chapter of FBLA (Future Business Leaders of America).  FBLA prepares students interested in careers in the business world by developing the essential skills of leadership.
CTE Work Based Learning
1/2 Credit*              Grades: 11 - 12 
Work-Based Learning (WBL) is to give students enrolled in a CTE program the opportunity to explore careers & develop skills via workplace learning experiences outside the classroom setting. Students will have the opportunity to learn about the world of work, develop skills & attitudes and practice workplace competencies & technical skills needed to be successful in their chosen career path (related to their CTE program). Work Based Learning is a work-based situation which allows a student an opportunity for a real work experience in conjunction with a classroom teacher, a work-site mentor, and a Work Based Learning (WBL) Coordinator. This team will coordinate academic and occupational skills that a student will learn and apply on the job. Classwork is meant to supplement and complement the experience, therefore it is expected that students will attend class when scheduled and complete all work as assigned. Credits will be awarded based on satisfactory evaluations from their site supervisor, participation in seminars, completion of related assignments & the number of verified WBL hours. The student is expected to meet with the Career Development Specialist regularly during TASC.
Requirements: Students are required to meet all pre-employment & employment expectations (including all policies, rules, & regulations). This may include, but is not limited to, aptitude screenings, physicals, background checks, drug screenings, dress code, cell phone policy etc. WBL activities may take place during the school day or outside of school hours, paid and non paid. 
Prerequisites: Successful completion of 1 year (2 credits) in a CTE program, 2.3 GPA or higher and passed all classes in the semester prior to the WBL experience; excellent attendance and discipline record; the ability to work independently; reliable transportation; and parent/guardian support and approval.

*Credit: based on hours completed (up to 1 credit per semester or summer)